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Above all, it is a constant struggle for what is most important from the point of view of the company that employs you. About the customer. The battlefield these days is, of course, the Internet. It is the one that has created new marketing challenges, but at the same time it has also given the tools to meet them.
The job of an effective marketer is - as you have already guessed - to constantly ask questions. It is worth pointing out here some of the risks involved. If more and more key questions arise over time, it means that you are probably on the wrong track. It would be advisable in this situation to revise your actions and make deliberate changes.
Above all, if it is done well, it produces results. It reveals unknown horizons and allows those involved in marketing or sales to reach inside their capabilities. We allow ourselves to go a little crazy with ideas, as this opens up our creativity. Then, from a list of ideas, we choose those that best serve the purpose and are within our ability to execute.
A successful marketer is a person who will be able to build from such a set of solutions And implement a strategy for promotional activities. Before you get to know the seven questions mentioned in the title, which will tell you a lot about the condition of your company's marketing, one more point. Something you can't miss under any circumstances. The most important point. The pram of marketing questions. Who is our customer? If at some point you notice that your actions are not having the desired effect, it is worth returning to this question. Once again, answer it.
And what questions indicate that our marketing is limping along? Certainly they can be like this:
▶️ Why do customers buy so little from us, despite our online visibility? #leadgeneration
▶️ Should we spend more with commensurate risk to financial outlay or rely solely on efficiency models?
▶️Czy should we focus on immediate sales or long-term indicators? #marketingeffectiveness
▶️Powinniśmy build your own marketing department or outsource all or selected activities to an interactive agency?
▶️Czy we should completely revamp our creatives and key phrase list in PPC campaigns? #PPC
▶️Jakie external monitoring tools we can still implement to improve performance?
▶️Czemu still competitors are ahead of us and performing higher than us?
And what questions are you asking yourselves and what would you like to change? What does marketing look like in your company and what criteria do you use to choose the direction of marketing activities?
We invite you to discuss and, of course, brainstorm. We have fired off a special e-mail address for this purpose: intouch@internetstars.pl
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