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If you have a lot of ideas in your head but aren't sure which ones are worth pursuing, this guide is for you. I will present a proven method that will help you find and validate mobile app ideas that have the potential to become profitable and sustainable businesses.
The first step in finding an idea for an app is to analyze one's daily life. We start by writing down the problems I encounter on a daily basis in a notes app on my phone. For example, when one notices a problem with vaping (smoking electronic cigarettes) in one's surroundings, one can assume that it is a common problem among others as well. Thus was born the idea for the Puff Count app, which currently brings in 120,000 a month. The key is to identify a problem that is not only personal, but also widespread among the public.
Once you've identified a problem, it's a good idea to conduct market research. You can do this by searching social media to see what is currently popular and what problems people are reporting. Additionally, it's a good idea to visit app marketplaces such as Flippa and Acquire to see which apps are successful. These platforms show which apps are generating significant revenue, which can be a great starting point for inspiration for your idea.
On Flippa you can search apps and sort them by profitability. This allows you to see which apps bring in the most profit. For example, an app related to sports betting brings in £414,000 a month, which might inspire you to create a similar solution. Similarly, on Acquire, where you can search apps by annual revenue. It's a great tool for market analysis and idea generation.
Once you have an idea, it's time to validate it. You can do this by using tools like Sensor Tower to see how much similar apps are earning. It's also important to check Google Trends to see if interest in your idea is growing. Ideally, you should look for products that are on an upward wave, not ones that are losing popularity.
One of the key aspects that helped me make Puff Count a success was marketing thinking. Understanding how people will find your app is key. Even if your app is not perfect, but you are able to promote it effectively, you can be successful. We recommend using TikTok, for example, to research what videos related to quitting vaping are gaining the most popularity. You identify videos that have millions of views, which gives you more confidence that your product will be popular.
The final step in the process is to assess the feasibility of your idea. Consider whether it's a simple application that doesn't require a lot of resources to create a minimal, market-ready product. In the case of Puff Count, it was technically feasible to create a simple tool to track vaping consumption. A shot in the arm!
Finally, no matter how well you do your research and planning, the most important thing is to act. If you have an idea that you can't stop thinking about, boldly take a step forward. Even if you're not sure of success, it's important to take risks and learn as you go. At first, interest in the app may not be high, but with marketing on Facebook or TikTok, for example, there's a good chance that will change quickly.
In summary, the process of finding and validating mobile app ideas involves analyzing everyday problems, researching the market and validating ideas with available tools. Marketing thinking and assessing the feasibility of the idea are also key. Don't be afraid to act and experiment, and success will come with time.
If you need help building or validating an idea, don't hesitate to contact us. We will be happy to help you in your app adventure. Feel free to visit our YouTube channel
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