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Measuring mobile app statistics allows you not only to understand the users of your product, but also to gain new ones. Below you will find, among other tools you should pay special attention to.
We'll start with the number of downloads. This is basically the basic information about your mobile app in terms of statistics. On the other hand, it is not authoritative. That is, yes - bearing in mind only marketing - a large number of downloads is an added value. On the other hand, the fact that someone downloaded the application does not mean that he used it more than once. And perhaps even the first stage - registration.
And this is an acutely important issue. The reason for abandoning the app may be the difficult (or data-intensive) process of said registration.
In the context of statistics related to the mobile application is the average time users use it. Also important are the changes in terms of the number of users month to month. Touching on the topic of measuring mobile app statistics, one cannot ignore the factor referred to as retention rate. This is the percentage of all users who have downloaded a product, relative to those who have used it at least a few times. Also remember the term churn. It means the ratio of the number of installations to the abandonment of an application.
At the end of this section is two abbreviations: CAC and ARPU. The first is the cost of acquiring a user. ARPU is the averaged revenue per consumer.
To begin with, one point. The market for such tools is still developing. Plus it is very dynamic. So it's worth keeping an eye on it for news that will improve the measurement of your mobile app's statistics.
Firebase - is basically a set of tools for the development of an application, its ecosystem, as well as marketing. An expansive platform that offers enormous possibilities. We use it ourselves, by the way.
UXCam App Analytics - is a cloud-based tool, mainly focused on improving User Experience. Among other things, by recording and analyzing statistics related to application-user interaction.
Apple App Analytics - are mainly somewhat general statistics related to users downloading a particular application.
Google Analytics - listed last, which doesn't mean the worst. GA is primarily associated with collecting data on users using websites and e-commerce. On the other hand, it is successfully used in measuring mobile app statistics. This requires integration with the aforementioned Firebase.
To sum up. With access to such data, you can understand the behavior of users of your application. This, in turn, opens up opportunities related to modification, changing functionality, but also marketing strategy. And, consequently, profits from your product.
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