When it comes to mobile apps themselves, chatbots such as Siri, Alexa and Google Assistant are ideal examples of how this technology can be used. They significantly shorten and make it easier to perform certain tasks, such as calling or searching for information. Some chatbots can also operate all the devices in your home, adjusted accordingly. Thanks to machine learning, chatbots are constantly improving their skills and knowledge base, making them more and more accurate and helpful to users. AI and machine learning is a technology that is definitely worth paying attention to when creating the mockup of the app and the app itself. In their case, the UI is very simple. Tailored to the small number of tasks they are supposed to perform.
Mobile payments
Mobile payments are becoming increasingly popular due to their simplicity and security. Services such as Google Pay, PayPal, BLIK and Apple Pay are slowly beginning to displace traditional wire transfers or cash payments.
They are fast, safer and more intuitive. A well-designed payment system significantly improves the UI and UX of mobile apps. One solution you can add to your app is payment integrators such as Przelewy24. This allows you to introduce multiple payment methods, including online payments, which will definitely have a positive impact on customers' trust in your brand and increase sales.
A perfect example of such integration is the Zalando brand store. The brand has made a wide range of payments available to its customers, which certainly has a positive impact on the number of abandoned shopping carts and on conversions.
Mobility and application speed
More and more information is appearing on the Internet every second, and our time is becoming more and more limited. In addition, according to some researchers, people's focus time has drastically decreased, sometimes reaching a score worse than that of a goldfish. This is due, among other things, to spending a lot of time browsing through videos of several seconds, such as on TikTok.
Thus, it becomes necessary to continuously optimize the loading speed of mobile applications (as well as websites) to increase conversions and the number of satisfied portal users. Accelerated Mobile Pages (AMP) is an innovative technology that significantly improves the performance of websites and applications. It also has a positive impact on Google's SEO and positioning. The faster loading speed also improves the user experience of applications.