e-Izba Think Thank Meeting

Meeting I: Responsible e-commerce / ESG and cross-border e-commerce

🕒 Time: 10:30 – 12:30 📍 Venue: Restauracja Pańska 85, Warsaw

Agenda:

1. Welcome and presentation of e-Izba Think Tank activities for 2025
   • Discussion of priorities for responsible and international e-commerce.
2. Discussion: “Poland’s EU Presidency: new perspectives and challenges for e-commerce”, featuring:
   • Patrycja Sass-Staniszewska, President of e-Izba
   • Magdalena Skarżyńska, Vice President of the Polish Investment and Trade Agency
   • Bartłomiej Pejo, Chair of the Committee on Digitalisation, Innovation and Modern Technologies
   • Minister Ignacy Niemczycki (Secretary of State, Chancellery of the Prime Minister) - TBC
   • MP Kamila Gasiuk-Pichowicz (Polish Presidency, Council of the EU) - TBC. The discussion will be moderated by Paweł Oksanowicz
3. Mastermind Sessions:
   • Sharing experience and inspiration in a small group on the following topics:
     • Developing a strategy for e-commerce growth in 2025.
     • Challenges and threats for the industry.

Meeting II: Performance Marketing

🕒 Time: 15:00 – 17:00 📍 Venue: Restauracja Pańska 85, Warsaw

Agenda:

1. Welcome and presentation of e-Izba Think Tank activities for 2025
   • Discussion of priorities for responsible and international e-commerce - presented by Patrycja Sass-Staniszewska, President of e-Izba
2. Presentation: Key trends in performance marketing for 2025
   • led by Zbyszek Nowicki - Head of e-Izba Think Tank
3. Case studies and Mastermind Sessions:
   • Discussion of the key trends developed together with participants.
   • Discussion of experiences from 2024 and plans and goals for 2025.