Człowieku Rusz Się

What the project was about

We built a complete ecosystem: product architecture and UX/UI, backend and web panel, mobile apps, a subscription system with a trial period, and integrations with payments, analytics and AI. A starter quiz looks at the user's goal, level, lifestyle and equipment, and builds a training and nutrition plan from the answers.

The platform helps people build a fit, healthy and attractive body with a smart, realistic approach to movement and diet. Programmes cover fitness, mobility, fat loss and body building, and progress tracking combined with challenges turns working on your shape into a game. The plan is available in one account on a phone, tablet, laptop and TV.

We are responsible for the AI layer and the personalisation logic: choosing plans based on the quiz, dynamic recommendations, integrating progress data and a consistent way for the AI coach to talk to the user. The assistant answers questions, suggests training adjustments and supports habit building 24/7. We also designed the end-to-end purchase process: the offer screen, promotion logic, online payments and managing access to premium content.

The architecture is built to scale: it can handle thousands of simultaneous users, makes it easy to add new programmes, courses and features, such as more challenges or new AI modules, and allows expansion into foreign markets. This lets Damian Bugański bring his way of working with clients into the digital world, grow the scale of his work and gain an edge over classic “training only” apps.

Project type

Web and mobile app

AI module

AI assistant - a 24/7 coach

Model

Subscriptions and payments