What is your dream app for 2026?

1. A clearly defined problem

The app must solve a specific, real-world and common problem faced by users.

2. Unique Selling Proposition (USP)

It must have something the competition doesn’t have -> faster, cheaper, simpler or smarter.

3. Intuitive UX/UI

Users should be able to work out how to use the app without instructions.

4. Speed and stability

No lag, no crashes – key to user retention.

5. A viable business model

In other words, a way of making money that scales with the number of users.

6. Automation and AI

The current standard: an app should make things easier for the user, rather than requiring them to do extra work.

7. Scalable architecture

The ability to support hundreds of thousands of users without having to overhaul the entire system.

8. Simple onboarding

Sign up and get started in 30–60 seconds. Ideally, use social login – that is, sign in via Google, Facebook or Apple.

9. A well-designed retention loop

Reasons to return to the app: goals, reminders, rewards, personalisation. And, of course, the recurring ‘problem’ mentioned in point 1

10. Marketing-ready

Features that help an app go viral: sharing, referrals, rankings, results and social proof. Every successful app has its own marketing strategy, which it uses to attract customers.

11. Legal compliance and data security

GDPR, encryption, a clear privacy policy – particularly important for B2C and sensitive data

12. Integrations with popular tools

e.g. Fakturownia, Stripe, Google, WhatsApp, CRM systems and many others, depending on the sector

13. Data analysis and measurability

KPIs, heatmaps, funnels – without these, you won’t know what to improve in your app.

We look forward to hearing your ideas – perhaps one of them will be put into practice in 2026.
Shall we find out together?