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E-marketing: articles

Practical articles in the E-marketing category: lessons from our projects.

Latest

Latest posts

Cart and checkout problems: how to detect them

E-marketing11 min read

Cart and checkout problems: how to detect them

Diagnosing cart and checkout errors: symptoms, funnel analysis, logs, edge-case testing and verification of payments and webhooks.

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Securely connecting Make to your CRM and company email

E-marketing9 min read

Securely connecting Make to your CRM and company email

Principles for Make–CRM–email integration: least privilege, data scope, logs and audit, API limit testing, and responding to errors and incidents.

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What improves conversion without changing your store’s design

E-marketing13 min read

What improves conversion without changing your store’s design

Analysing where the funnel loses sales: product page, cart, checkout. Diagnostic criteria, typical field and payment errors, and A/B tests.

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Online store development priorities: scoring and the funnel

E-marketing9 min read

Online store development priorities: scoring and the funnel

A method for prioritising store development: KPI goals, purchase funnel audit, scoring of impact, cost and risk, and measuring the effects of changes.

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Returns in e-commerce: post-purchase automation

E-marketing9 min read

Returns in e-commerce: post-purchase automation

An analysis of the causes of returns and post-purchase automation: transactional messages, delivery exceptions, system integrations and data tests.

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When n8n is better than Zapier: selection criteria

E-marketing11 min read

When n8n is better than Zapier: selection criteria

Comparing n8n and Zapier in a company: data control, complex logic, monitoring, scaling costs and API integrations in practice.

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