E-commerce tools worth knowing

Among the e-commerce tools listed below, you’ll find both free and paid solutions. Both options offer a wide range of possibilities.

Why is it worth using e-commerce tools?

Let’s take a look at the situation mentioned in the introduction. You’re taking on all aspects of online marketing. It’s a complex and multi-faceted process. The overarching aim is to attract as many customers as possible to your product or service. But that’s not all. An important aspect is building relationships between the company and its customers. And these relationships – in the age of the internet, including social media – have become much closer. Anyone can interact with you at any time. Discussions that seem harmless at first may lead to a serious crisis for the company’s reputation.

Let’s return to the question posed above. It’s worth using e-commerce tools because they streamline the process of a product or service ‘existing’ online. Some of them – such as Google Search Console – help you understand the people visiting your website (e.g. an online shop). What led them there? What need were they trying to fulfil (as expressed, amongst other things, by the words they typed into the search engine)? Of course, this is just one of the options offered by GSC.

Generally speaking, all the e-commerce tools described below provide comprehensive support for building a website (online shop, blog), establishing and maintaining customer relationships, promoting products (or services) and analysing sales.

So, if you want to carry out these activities yourselves, you should get to know them better. They will also help you improve the way your business operates – and not just online.

The best e-commerce tool – a brief overview

Google Search Console – as we all know, it’s difficult to promote a website on Google without GSC. Setting up the tool is relatively straightforward, and the benefits are countless

Yoast – a WordPress plugin that has been well-known and popular for years. It helps you optimise the descriptions and titles that appear in Google search results. You can also analyse your web pages to assess their search engine optimisation for selected keywords.

Crazy Egg – a clever tool for tracking user behaviour on websites. Using data from Crazy Egg, you can quickly optimise your website in line with user behaviour

Ubersuggest – comprehensive solutions for tracking Google rankings and analysing on-page and off-page SEO

Elementor and Elementor Pro – an unrivalled solution for building modules and entire websites. Additional plugins are available for Elementor, which further enhance its capabilities

Users.com – there are several good marketing automation tools out there, but Users is undoubtedly the best of them. It has a user-friendly interface and a wealth of features to boost conversion rates.

Qlik.com – connect your database and create analytical reports and tables. Qlik is useful if you want to share selected resources only with specific team members.

Useme.com – a portal featuring jobs in the e-commerce sector and related fields. It enables you to find talented people to work with.

Canva.com – it’s nothing new, but it’s a very useful tool for creating creative graphics and images. You can use it for Facebook adverts, as well as for your website