Measuring mobile app statistics

Measuring mobile app metrics not only helps you understand your product’s users, but also enables you to attract new ones. Below, you’ll find, amongst other things, tools that you should pay particular attention to.

Which mobile app statistics are the most important?

Let’s start with the number of downloads. This is essentially the most basic piece of information about your mobile app in terms of statistics. However, it is not a reliable indicator. That is to say, yes – from a purely marketing perspective – a high number of downloads is an added value. However, just because someone has downloaded the app doesn’t mean they’ve used it more than once. They may not even have got past the first stage – registration.

And this is actually a very important point. The reason for not using the app may be the difficult (or data-intensive) registration process mentioned earlier.

In the context of mobile app statistics, the average time spent using the app by users is a key figure. Changes in the number of users from month to month are also important. When discussing the measurement of mobile app statistics, one cannot overlook the factor known as the retention rate. This is the percentage of all users who have downloaded a given app, relative to those who use it at least a few times. You should also bear in mind the concept of ‘churn’. This refers to the ratio of the number of installations to the number of users who stop using the app.

At the end of this section, there are two abbreviations: CAC and ARPU. The first stands for customer acquisition cost. ARPU stands for average revenue per user.

The best tools for measuring mobile app statistics

First of all, one thing. The market for this type of tool is still growing. And it’s a very dynamic one at that. It’s therefore worth keeping an eye on it to spot new developments that will improve the way you measure your mobile app’s statistics.

Firebase is essentially a suite of tools for app development, its ecosystem and marketing. It’s a comprehensive platform offering a wealth of possibilities. We use it ourselves, in fact.

UXCam App Analytics is a cloud-based tool that focuses primarily on improving the user experience. Among other things, it does this by recording and analysing statistics relating to interactions between the app and the user.

Apple App Analytics – this primarily provides fairly general statistics relating to users who download a particular app.

Google Analytics – listed last, but that doesn’t mean it’s the worst. GA is primarily associated with collecting data on users of websites and e-commerce platforms. However, it is also successfully used to measure mobile app statistics. This requires integration with the aforementioned Firebase.

To sum up. Having access to this sort of data enables you to understand the behaviour of your app’s users. This, in turn, opens up opportunities for modifying and changing the app’s functionality, as well as your marketing strategy. And, consequently, the profits from your product.